Creative Director / Art Direction
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Alejandro Ramirez, Creative Lead, Art Director, IBM POWER SYSTEMS

IBM POWER SYSTEMS

  • Role: Concept Ideator and Creative Lead

  • Team: Copywriter and Video Editor

The purpose of this series of videos was to communicate, in a simple and minimal way, that transitioning to the cloud is not as difficult as IBM's business partners think. Each tab within the IBM Power Systems web page had its own video created which auto plays as the user scrolls down to effectively communicate the simplicity of the system.

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