Creative Director / Art Direction
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Alejandro Ramirez, Creative Lead, Art Director, IBM APM

IBM ASSET PERFORMANCE MANAGEMENT 

  • Role: Concept Ideation and Creative Lead

  • Team: Copywriter and Video Editor

The objective of this 90-second video was to promote IBM's Asset Performance Management solution for their loT team. The video defines what Asset Performance Management is, its features, functionality, as well as describes IBM's capabilities in enterprise asset management and how its advanced analytics and artificial intelligence drive differentiation in its organizations. 

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