PROCTER AND GAMBLE 2014 SOCCER WORLD CUP VIDEO CAMPAIGN

Client: Procter and Gamble
Role: Conceptualized, presented and won an internal Grey worldwide pitch for placement in P&G’s 2014 soccer World Cup campaign. Worked hand-in-hand with Grey’s current Global Creative Chairman to further develop and execute the winning concept which involved the participation of the current Mexican soccer coach and well-recognized South American soccer fans. In two months the campaign reached 38 million views among all videos, 7 million free media impressions and celebrity recognition

CASE STUDY VIDEO

CALL TO ARMS VIDEO

ARIEL VIDEO

GILLETTE VIDEO

HEAD AND SHOULDERS VIDEO