Creative Director / Art Direction
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IBM APM

IBM ASSET PERFORMANCE MANAGEMENT 

  • Role: Concept Ideation and Creative Lead

  • Team: Copywriter and Video Editor

The goal of this 90-second video was to spotlight IBM's Asset Performance Management solution for their IoT team, transforming a complex concept into a compelling narrative. The video artfully unpacks what Asset Performance Management entails, showcasing its standout features and seamless functionality. It highlights IBM's prowess in enterprise asset management, emphasizing how their advanced analytics and cutting-edge artificial intelligence set them apart, empowering organizations with smarter, more efficient operations.

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