TEXAS LOTTERY
Role: Concept Ideator and Art Director
Team: Copywriter and Video Editor
This festive Texas Lottery commercial brings holiday cheer with its Scratch-and-Go holiday ticket. The video captures a joyful community bustling with excitement as they take to the ice-skating rink—racing, leaping, and gliding with energy. The holiday spirit is in full swing, but there’s a twist. As the camera zooms out, the entire ice rink is revealed to be an enormous Scratch-and-Go Texas Lottery ticket, blending fun and excitement with the thrill of winning. A perfect reminder to add a little sparkle to your holiday season!