AIMEE WELLNESS BRANDING

• Role: Concept Development and Graphic Designer

• Client: Aimee Huffman, Founder of Aimee Wellness

Aimee Huffman, owner of Aimee Wellness was in need of a brand identity that leveraged her fitness, yoga and meditation background. The end result is a dynamic brand identity that uses color to represent Aimee’s three fields of expertise. The single non-stop stroke captures the full embodiment of those three pillars as the ultimate expression of Wellness.

COLOR

In order to leverage Aimee’s three core pillars of knowledge, the color palette is composed of three different colors each representing the pillars: red for fitness/strength, green for yoga/movement and blue for meditation/breath.

LOGO

It is through the practice and exercise of these three pillars that the human element will reach its maximum wellness potential; a moment in time where all three become one. It is this conceptual understanding what drove the single-stroke logo that now represents Aimee Wellness. The diagonal lines and dots are present as an element of dynamism.