CITIBANK DIGITAL WELCOME KITS

DESCRIPTION

Redesigned Citibank's physical Welcome Kits into a new digital experience for new-to-credit card customers. The objective: to provide new clients with a consistent welcome experience while educating them on their new account demonstrating the value of a Citi relationship and motivating them to take action.

RESULTS

The Digital Welcome Kit's strategic creative approach was a step forward towards better aligning Citibank's products to customer needs to provide a better brand experience while increasing product engagement.

Links:

Custom Cash — Rewards Plus — American Airlines Executive — American Airlines Platinum