CITIBANK DIGITAL WELCOME KITS

DESCRIPTION

We reimagined Citibank’s physical Welcome Kits as a dynamic digital experience tailored for new credit card customers. The goal was to deliver a consistent, informative welcome that highlights the benefits of a Citi relationship and encourages immediate engagement. By shifting to a digital format, we made it easy for customers to access essential information anytime, anywhere, which led to a noticeable increase in product engagement.

RESULTS

This innovative approach not only enhanced the customer journey but also aligned Citibank's offering more closely with customer needs, creating a seamless, engaging brand experience from day one.

Links:

Custom Cash — Rewards Plus — American Airlines Executive — American Airlines Platinum