Alejandro Ramirez
Creative Director / Art Direction
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Alejandro Ramirez, Creative Lead, Art Director, Austin, IBM SECURITY REDESIGN

IBM SECURITY REDESIGN

  • Role: Creative lead

  • Team: Two graphic designers, one content writer and a digital producer

DESCRIPTION

IBM Security asked for visually engaging online content that would help position themselves as a business leader within the tech industry while promoting their software solutions for their B2B market. However, IBM Security Smart Papers were not following design guidelines nor had a consolidated look and feel. The creative team saw the opportunity to turn this tactical and content-driven project into a larger design editorial exercise.

Smartpapers.jpg
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ROLE

As the Creative Lead for this project, I expanded upon the initial request, proactively identified the opportunity to transform IBM Smart Papers as a whole into a more cohesive solution and successfully lead the project through to completion.

Main responsibilities included:

  • Leveraging IBM security brand guidelines to ideate a new visual language for IBM Security Smart Papers

  • Inspire, support and supervise a creative team of two graphic designers to ensure the new visual language was executed accordingly

  • Ensured creative deliverables met defined timelines

  • Presented and successfully sold work to the IBM Security team

  • Gathered, interpreted and implemented client feedback without compromising creative vision

Link to work: