BRIDGESTONE SUPER BOWL AND SOCIAL MEDIA
When Bridgestone was announced as the official sponsor of the NFL, we took advantage and created “The Daily Tread,” a tabloid that was exclusively dedicated to cover the Super Bowl 2015. The day of the game we live-tweeted all the plays and moves that could be related to Bridgestone Tires’ main brand pillars (performance, innovation and technology) to create real-time coverage of the event.
