Alejandro Ramirez, Creative Lead, Art Director, Austin, BRIDGESTONE TIRES TWITTER ACTIVATION

BRIDGESTONE SUPER BOWL AND SOCIAL MEDIA

When Bridgestone was announced as the official sponsor of the NFL, we took advantage and created “The Daily Tread,” a tabloid that was exclusively dedicated to cover the Super Bowl 2015. The day of the game we live-tweeted all the plays and moves that could be related to Bridgestone Tires’ main brand pillars (performance, innovation and technology) to create real-time coverage of the event.