Creative Director / Art Direction
marriage_o+(1).jpg

Alejandro Ramirez, Creative Lead, Art Director, Austin, CASTROL MOTOR OIL

CASTROL REBRANDING PRINT CAMPAIGN

Client: Castrol Motor Oil
Role: Art Director
Team: Copywriter

Concept: Used witty and poignant headlines to draw parallels between reaching crucial milestones in your car and in your life as a way to differentiate Castrol Motor Oil's message among the industry

castrol-1.jpg
castrol-2.jpg
castrol-3.jpg
castrol-4.jpg