CASTROL REBRANDING PRINT CAMPAIGN
Client: Castrol Motor Oil
Role: Art Director
Team: Copywriter
Concept: Life is a journey marked by milestones—some big, some small. Castrol Motor Oil helps you drive farther, smoother, and closer to the moments that matter most. Because every mile you take gets you closer to what lies ahead.
Headline: 10,000 miles until it’s just called marriage. From equal rights to equal marriage, life is full of milestones. Calculate yours at CastrolGTX.com
Headline: 15,000 miles until you pick up hints, instead of clothes. From needing to be heard to listening to her needs, life is full of milestones. Calculate yours at CastrolGTX.com
Headline: 200,000 miles until the zombie apocalypse unifies the House. From pointing fingers to eating them, life is full of milestones. Calculate yours at CastrolGTX.com
Headline: 55,000 miles until “Designated driver” means shuttling your kids to soccer practice. From late nights out to early morning practice, life is full of milestones. Calculate yours at CastrolGTX.com
