DEWAR'S BILLBOARD CAMPAIGN
Client: Dewar’s
Role: Art Director
Team: Copywriter
Concept: The campaign played off the Dewar's double aged whisky slogan and was aimed at showcasing the best part of the batch to the younger demographic. Notable personalities and characters that resonated with this demographic were chosen as spokespeople, specifically those that overcame seemingly challenging circumstances to become exceptional in discipline and character such as Dewar's double aged whisky.
